Best Practices from the Field

Small Business Success

Limited budgets demand creativity:

Château de Lalande

YouTube channel success story:

• 200,000+ subscribers
• Renovation journey sharing
• Community building
• Direct booking generation

Local Restaurant Example

TikTok viral success:

• Chef personality showcasing
• Behind-scenes content
• User challenges
• Reservation surge

Destination Collaboration

Bordeaux Wine Route demonstrates integration:

• Unified messaging
• Shared booking platform
• Coordinated events
• Cross-promotion agreements