Crisis and Resilience (2015-Present)

Recent years tested French tourism's resilience.

Security Challenges

Terrorist attacks in 2015-2016 severely impacted tourism:

• International arrivals dropped significantly
• Security measures transformed visitor experiences
• The industry demonstrated remarkable recovery capacity

The COVID-19 Watershed

The pandemic represented tourism's greatest crisis:

• International travel ceased almost entirely
• Domestic tourism partially compensated for international losses
• Digital health passes and new hygiene protocols emerged
• Sustainable tourism gained renewed attention