Economic Benefits of Inclusion

The Business Case

Accessibility makes economic sense:

Market Size

• €89 billion European market
• Higher average spending
• Longer stays typical
• Loyalty when welcomed

Multiplier Effect

• Disabled travelers rarely travel alone
• Family/friend accompaniment
• Repeat visits to accessible destinations
• Word-of-mouth promotion

Hotel owner testimony: "Our accessible room is booked 90% of the time—higher than standard rooms. Disabled guests book further ahead, stay longer, and become regulars. It's our most profitable room."

Employment Benefits

Inclusive hiring enriches tourism:

Disabled Workers

• Unique perspectives
• Problem-solving skills
• Customer empathy
• Loyalty/retention