Innovation in Tourism Marketing

Personalization at Scale

Technology enables individual targeting:

• Dynamic content adaptation
• Behavioral retargeting
• Predictive recommendations
• Contextual messaging

User-Generated Content

Travelers become marketers:

• Contest campaigns
• Hashtag movements
• Review integration
• Ambassador programs

Experiential Marketing

Beyond traditional promotion:

• Pop-up France experiences in source markets
• Virtual reality previews
• Taste/smell marketing in travel retail
• Cultural center partnerships