Reputation Crisis Management

The Viral Threat

Social media amplifies incidents:

Case Study: Racist Restaurant

• Tourist films discrimination
• Video goes viral globally
• Boycott calls emerge
• Destination image damaged

Response Requirements

• Immediate condemnation
• Concrete actions
• Community voice elevation
• Sustained follow-through

Proactive Reputation Protection

Quality Assurance

• Mystery shopping programs
• Customer feedback systems
• Staff training investment
• Problem early detection