The Call to Action
For Tourism Professionals
Transformation Imperative
- Embrace radical change
- Prioritize community benefit
- Invest in sustainability
- Develop new competencies
- Lead by example
For Policy Makers
Regulatory Revolution
- Enact protective frameworks
- Enable innovation
- Support communities
- Coordinate internationally
- Measure holistically
For Communities
Empowerment Requirements
- Engage actively
- Demand representation
- Share cultural knowledge
- Protect environments
- Shape futures
For Travelers
Responsibility Acceptance
- Choose wisely
- Behave respectfully
- Contribute meaningfully
- Learn genuinely
- Share responsibly