The Digital Economy Impact

Platform Economics

Digital platforms reshape value chains:

Booking Platforms

• Commission drain: €2 billion annually
• Market power: Few platforms dominate
• Direct booking: Efforts to regain control
• Data ownership: Critical issue

Sharing Economy

• Airbnb impact: €2.5 billion in bookings
• Regulatory responses: Tourist taxes, limits
• Professional hosts: 30% of listings
• Housing market: Effects on local affordability

Digital Investment Needs

• Website development: €50,000 average for SMEs
• Booking systems: €20,000-100,000
• Marketing technology: €30,000 annually
• Staff training: Often neglected