Marketing Technology Evolution

Programmatic Advertising

Automated ad buying dominates:

• Real-time bidding systems
• Behavioral targeting
• Retargeting sophistication
• Attribution modeling

Influencer Marketing Platforms

Technology intermediates creativity:

• Influencer discovery tools
• Fake follower detection
• Campaign management systems
• ROI measurement platforms

Content Generation AI

Emerging capabilities concern creatives:

• Automated travel writing
• AI-generated imagery
• Personalized video creation
• Voice synthesis for guides

Travel writer worry: "AI wrote a 'perfect' article about Provence in seconds. It had all the right keywords, perfect SEO, but no soul. Are we automating away authenticity?"